Few people have done so much to make audiobook production more accessible and reliable than Steven Jay Cohen so despite staring down the barrel of a dystopian future devoid of human performance, I'm going to listen when he says of AI:
"Panic, anger, fear, hatred — all of these will work against us as we try to figure out how best to move forward. I don’t think there is much value in taking a luddite stance against the technology since historically, that has never worked out well for the group doing the protesting... We are too early in the state of change for anyone to predict where this will all end. Now is the time to explore how each of us might adapt the art of what we do into other venues, other media. Now is a time of experimentation. Now is a time to take some artistic risks, and to learn."
In our culture we LOVE product but rarely understand the value and necessity of investment. This is an issue in almost every industry but one I feel keenly each time I'm cast in a show that expects broadway quality performance but with a three week rehearsal period.
Producers will always demand the gold but will rarely supply the necessary time/tools. Eventually, those insisting on the cheapest path of least investment will burn through their staff and their company will suffer. If you doubt this, go chat with some costume shop managers about why their departments have such a high turnover. (and now back to books) I'm curious to see if/when publishers understand that this technology can be an effective tool instead of just the cheapest alternative to paying human beings a living wage.
0 Comments
Leave a Reply. |
Josh InnerstI'm an actor and voice over artist. Shakespeare pays the bills but I make the food... Archives
August 2023
Categories |